Spotlight

SCGP IPO Roadshow Exhibition Beating Every Challenge with "Growth Mindset"

SCGP IPO Roadshow Exhibition Beating Every Challenge with
SCGP IPO Roadshow Exhibition Beating Every Challenge with
SCGP IPO Roadshow Exhibition Beating Every Challenge with
SCGP IPO Roadshow Exhibition Beating Every Challenge with
SCGP IPO Roadshow Exhibition Beating Every Challenge with
SCGP IPO Roadshow Exhibition Beating Every Challenge with
SCGP IPO Roadshow Exhibition Beating Every Challenge with
SCGP IPO Roadshow Exhibition Beating Every Challenge with

SCGP IPO Roadshow Exhibition has materialized impressively with its exhibition area covering more than 1,000 square meters, despite very limited time for preparations, Its success underlines scgp's fierce determination to deliver its concepts in a tangible way. P-DNA interviews a team behind this grand exhibition to look into their work approach and mindset in the hope of bringing

everyone on board scgp's journey to become ASEAN's total packaging solutions provider that can satisfy people of all generations.

 

Packaging in Everyday Life

 

The goal of SCGP IPO Roadshow is to make investors know more about SCGP or SCG Packaging Public Company Limited.

 

"Some people may not notice that most items in our daily life are packages. Look at a cup for your coffee, a bag for your food, and boxes containing products you have ordered online. If you visit our exhibition, you will realize that SCGP has products and services that respond to consumers' lifestyles in every aspect.

 

"When we designed this exhibition, we applied customer centric approach like when we designed a packaging. We focused on what customers would get. Our concept is Packaging in Everyday

Life + SCGP, which is ASEAN's total packaging solutions provider that can satisfy people of all generations. Our exhibition recreates daily-life experiences, which cover commuting, working, dining, shopping, and product transportation and highlights the value people are looking for. For example, a small family uses our EzySteam for easy meals. With this packaging, microwave heating needs just two minutes and food content does not get dried out. For booming e-commerce, SCGP has various types of packaging.

 

"Outside home, safety is keyword. We need to protect content particularly food well. When consumers step into a supermarket, SCGP is also there. Packages by SCGP are designed structurally and aesthetically to add value to products and benefits to consumers.

 

"Last but not least, our exhibition highlights SCGP's focus on innovate and sustainability. We provide not just packaging but better quality of life. For instance, SCGP has produced Aquacella (eucalyptus-based alcohol gel), skin-closure tape, and face-mask filters, etc. Driven by our unique mindset, SCGP has embraced Circular Economy with CSR in process in pursuit of sustainability."

Journey of Growth and Sustainability

 

"The last part of our exhibition is the Journey of Growth tunnel, which summarizes haw you can grow with SCGP. The tunnel presents SCGP growth and boosts investors' confidence. Because

we are parts of consumers' daily life, we have solid potential and operate sustainable businesses."

 

Every Square Inch is a Challenge

 

It was not easy to design an exhibition that spanned over more than 1,000 square meters with clear-cut concept. Yet, the team behind the exhibition feels proud about beating obstacles along the way.

 

"Overscale Landmarks in front of the exhibition were designed to showcase our designers' talents as well as paper potential. These landmarks are huge and match well with the size of the exhibition. More than 10 staff helped assemble each piece."

 

"Another challenge was Social Distancing. It was necessary to deliver an interesting message within a short time for each booth to ensure it would not be crowded. It was also very challenging to manage staff and time in the face of tight deadline and uncertain situation.

 

"During preparatory stage, we did not know what would actually happen in the face of the fast-changing COVID-19 situation. We were not sure if we would have to hold just a virtual exhibition. But we made sure we were well prepared for any scenario. Finally, we got the confirmation that a real exhibition could take place just three days in advance and we managed to go ahead with the hybrid event. All were arranged within a budget too."

 

 

Growth Mindset: Key to Success

The team's Key to Success is its "Growth Mindset".

 

"The situation kept changing. But we simply considered uncertainties a challenge, something we had to deal with and find a solution. We have never given up because we have had Growth Mindset. We know we need to be flexible and adaptive. We do our best in all circumstances.

 

"Collaboration and Teamwork are key ingredients for our success. With shared goal, empathy, and respect for one another, we have achieved synergy. We support one another along the way for our success.

"Even though the exhibition mission has so many obstacles, it has benefited us. At the end of the mission, we have realized that we have strengthened our Growth Mindset and become well ready to turn every challenge into a success. We also feel proud of ourselves and grateful to everyone who has supported us. With SCGP IPO Roadshow, we truly prosper alongside SCGP."