“Innovation”

The next step of invention

Innovation is not necessarily an entirely new thing. Google, after all, is clearly innovative though it is not the first search engine in the world. When one looks at Google, it should be clear that an innovation is not really about new technology or invention. It is more about creating something that answers to human needs better.

An innovation, therefore, can materialize based mainly on creativity, not a breakthrough technology. In a practical sense, an innovation must deliver “tangible” benefits.

Thin Line between Innovation and Invention
Invention refers to something created from R&D. Relying on new technology, it is a new creation but it may not raise quality of life. Not all inventions are innovative. Innovation refers to an item that has been upgraded. What makes it different from an invention is that it is involved in commercialization.

Innovation Starts with Right Thinking Approach
Innovators have engaged in continuous search for something better and a solution to existing problems. Their creation aims at giving greater convenience to people and looks set to win public acceptance.

If innovators begin the development of innovative idea or service by listening to the opinions of consumers, their creation is called a User Innovation. LEGO once partnered with the Massachusetts Institute of Technology (MIT) in developing Mindstorms robots from building blocks. Hackers who were LEGO fans, however, believed that they could do better and unveil their versions of Mindstorms. LEGO answers to their feedback and produces Mindstorms based on the most brilliant ideas among the hackers, signing them into contracts. The move reflects that not just corporates but also a person can develop an innovation. We are now in the age of innovations and creativity, which drive the world at a faster pace. But at the heart of innovations are human brains. Before an innovation can be developed, someone must first understand what humans really need.